Critical Mass
Holiday Survival Kit
With all the things that need to get done, the holiday season can be a tough time of year to navigate. CM wants to make the season easier – and more fun. So, we created a kit that will both be helpful and entertaining, the perfect combination to help get you through the season in one piece.
The number of elements that we developed in our short 4 week timeframe was quite impressive. First of all, the central experience was a witty mobile-first Holiday Survival site with a wide variety of fun content, including:
• Top 5 Holiday Tips
• Gift Idea Generator
• Holiday Q+A/ Advice Column
• Playful Quiz
• Tetris Style Food Stacker
• Dinner Party Planner Guide
The number of elements that we developed in our short 4 week timeframe was quite impressive. First of all, the central experience was a witty mobile-first Holiday Survival site with a wide variety of fun content, including:
• Top 5 Holiday Tips
• Gift Idea Generator
• Holiday Q+A/ Advice Column
• Playful Quiz
• Tetris Style Food Stacker
• Dinner Party Planner Guide
and mucho, mucho more
In addition to the web site, we came up with materials to promote the work. These included a printed Holiday Card teaser (think of the ugliest boxed card sets you’ve ever received), campaign email, Facebook/Twitter Fun Facts (that were sprinkled into Critical Mass Social Feeds), a guerilla Sticker Campaign, and press releases to share the experience in a more traditional way.
